Autotrader Tips Off Its 16th Season of NBA Partnership – MarTech Series

Autotrader is tipping off its 16th season of partnership with the National Basketball Association (NBA), featuring several opportunities to be front and center all season long as the Official Car Search Engine of the NBA.

The brand is the exclusive partner of the NBA on TNT Tip-Off Show presented by Autotrader, with at least 34 pre-game shows scheduled to air throughout this season featuring analysts Charles Barkley, Shaquille O’Neal, Kenny Smith and host Ernie Johnson.  Autotrader also will see in-game exposure through the regular season and playoff game broadcasts on TNT and NBA TV, as well as online via NBA.com, reaching millions of fans each week.

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“Integrating Autotrader with the NBA has proven to be a very successful marketing strategy for our brand, and we’ve made a great team for more than 15 years now,” said Greta Crowley, vice president of marketing for Autotrader. “Our audiences overlap nicely, and the partnership really is seamless. As one of the most recognized automotive marketplaces, Autotrader is excited to reach millions of NBA fans again this season to help them along the journey of finding the right car.”

In addition to having a pre-game, in-game and digital streaming presence, for the 14th year Autotrader will support the donation of a vehicle to a deserving recipient via the All-Star Drive Charity Giveaway during NBA All-Star.

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Autotrader’s 16th season as an NBA partner premiered on Tuesday, October 22, 2019, with a special two-and-a-half-hour Tip-Off Show presented by Autotrader, followed by a doubleheader. Regular season NBA games will be broadcast on TNT on Tuesday and Thursday nights through April 2020, with playoff games from April through June of 2020.

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